Entries by Heather Caouette

3 PR and Marketing Must-Haves for 2019

The signs of autumn are all around us—shorter days, pumpkin spice in abundance and 2019 budgets looming over our heads. Take this opportunity to revitalize your efforts. There are some evergreen items that are important to any successful marketing and public relations campaign, including pertinent social media, thought provoking content and strong media relations programs. […]

What Are You Really Saying? Mastering Unspoken Messages

Have you ever heard the phrase, “it’s not what you say but how you say it?” This “how,” or nonverbal communication, accounts for more than 90 percent of what we convey. In fact, former UCLA Professor Albert Mehrabian found that the use of one’s voice makes up 38 percent of what we communicate and body […]

Teamwork Makes the Dream Work – and Delivers Results

Everyone knows that success is not created in a vacuum. Teamwork permeates everything we do. In sports, we know the names of some standout players, but it is how they work together that delivers wins. In public relations and marketing agencies, clients depend on team members to not only know their craft but serve as […]

You’ve Developed the Next Greatest HIT Tool. Now What?

Key elements to a successful product launch In most industries, and especially with technology, continuously innovating is a requirement for maintaining and expanding market share. Releasing new products and features requires several months of strategy and development, the completion of which is met with great fanfare within the company. Now, you need to share this […]

Keeping the Drum Beat Going on Marketing

Summer conjures many images that are symbolic of a slower pace – relaxing by the beach, sipping lemonade by the pool or reading a book under the shade of a tree. These relaxing pictures of a simpler time rarely include your marketing efforts, although they can fall into this summer haze if you don’t take […]

The Press Release: Marketing’s Swiss Army Knife

Swiss Army knives are generally thought of as the go-to multi-tool, capable of performing all sorts of handy functions in one neat little package. Marketers have their own version of the Swiss Army knife: the press release. It has the versatility to advance a variety of marketing goals. That was not the case several years […]

Hear Ye! Hear Ye! 5 Steps for Utilizing Word of Mouth Marketing

Word of mouth is arguably the most efficient and beneficial form of marketing. A recent Nielsen’s Harris Poll Online found that more than 80% of Americans seek recommendations when making any kind of purchase. Also, a Nielsen’s Trust in Advertising report showed that 84 percent of consumers say they value recommendations from friends and family […]