Many young organizations seeking to amplify their marketing and communications initiatives look to a public relations agency to help augment existing sales and marketing initiatives. But PR is not a one-size-fits-all discipline and it isn’t limited to media relations, as some still believe. Which means there are all types of ways to become a PR […]
About Erik Yorke
Erik became a healthcare PR specialist almost by accident. Upon taking his first PR job, he was added to a team managing the account of a large community hospital system. He fell in love, and while he’s served clients in different industries over the years while working for agencies like Fleishman Hillard and Sabatino Day, his passion has remained in healthcare. He has used his ability to understand healthcare trends and challenges to help clients engage physicians, legislators and other key opinion leaders while also providing strategic guidance and serving as a skilled scientific writer.
Before joining Amendola Communications, Erik served as the corporate PR and Content Strategy lead for Akron, Ohio-based the Smithers Group, where he supported the group’s portfolio of companies, which provide third-party laboratory testing (aka Contract Research) of products and materials in a range of industries including pharmaceutical, chemical, automotive and more. Prior to his time at Smithers, Erik spent the majority of his career in the marketing communications agency world where he used his talents on behalf of clients such as Thermo Fisher Scientific, bioMérieux, Image IQ (now ERT), BIOTRONIK, OsteoSymbionics and others. He holds a BA in Journalism from Miami University in Oxford, Ohio.
Entries by Erik Yorke
If you spend any time on the Internet not exclusively dedicated to work, shopping or seeing what new shame Cousin Frank is bringing to your family on Facebook, you understand that the Internet’s true purpose is to facilitate a relentless parade of jokes, memes and reaction videos related to anything and everything going on in […]
- Five Tips for Working with your PR WriterFebruary 13, 2019 - 7:05 am
- The HIMSS Networking Advice I Wish I Would Have Had Two Decades AgoFebruary 7, 2019 - 7:02 am
- Media Interview Preparation 101February 6, 2019 - 7:05 am
- HIMSS19 Educational Session Recommendations from Amendola, Healthcare IT’s Top PR/Marketing AgencyFebruary 6, 2019 - 5:00 am
- Getting To Your Happy Place at HIMSS19January 30, 2019 - 7:05 am