Amendola Communications Welcomes Former Health Management Technology Editor to its A-Team

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Chad Van Alstin Joins Healthcare/Healthcare IT Agency as Content & Media Relations Manager

SCOTTSDALE, Ariz., January 31, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced that Chad Van Alstin has joined the agency in the role of Content & Media Relations Manager. Van Alstin will create public relations and marketing content and proactively pitch and secure media coverage for the agency’s healthcare/healthcare IT clients.

To download a picture of Van Alstin, click here.

Van Alstin brings an award-winning background in media and journalism, having written for a variety of newspapers, magazines, and web publications. Prior to working for Amendola, Van Alstin served as a writer and accounts manager for a branding company that produces custom publications for a variety of service-based businesses, including major healthcare product manufacturers. Most recently, he served as the features editor for Health Management Technology, a print and digital publication that covers healthcare IT and policy.

Agency CEO, Jodi Amendola, said, “We worked with Chad during his time at Health Management Technology and were impressed with his industry knowledge and client services. We’re pleased to have him as a member of our growing team. Chad’s experience with content marketing and knowledge of the healthcare IT space make him a natural fit, and his familiarity with our clients will undoubtedly help us to serve them better.”

“I’ve had the pleasure of working with Amendola over the past couple of years, and I’ve really gotten to know their clients and their team. As editor of Health Management Technology, I received calls and pitches from various PR reps but the Amendola folks really stood out for their industry knowledge,” Van Alstin said. “In addition, Amendola represents many of the HIT industry’s most prestigious companies  and the list is growing. I am excited to be part of the team.”

Van Alstin holds a B.A. in Mass Communication from Virginia Tech in Blacksburg, VA.

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact: Jodi Amendola | 480.664.8412 x 11 | jamendola@ACmarketingPR.com

Medicomp Systems Selects Amendola Communications as PR, Marketing and Content Development Partner

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Thought leadership and brand awareness program aims to help more clinicians worldwide

Scottsdale, Ariz.Jan. 17, 2017 Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that it has been chosen as the agency of record by Medicomp Systems, a physician-driven provider of contextual patient data solutions. Amendola is executing public relations, social media and content marketing strategy and programs for Medicomp, with a focus on thought leadership.

“As we began planning for 2017, we realized that we needed a strategic partner to help us share the powerful story of not only what we offer for healthcare providers but also how it makes a real difference for clinicians and patients on a daily basis. We chose Amendola because of the team’s industry expertise and ability to deliver not just unique ideas but also meaningful results starting in week one,” said David Lareau, chief executive officer at Medicomp. “Amendola came highly recommended to us by several sources and we could not be happier with their strategic guidance and tactical execution.”

Medicomp’s Quippe suite of solutions is designed to mirror physicians cumulative knowledge and experience and transform complex arrays of medical information into structured, clinically relevant data at the point-of-care. The company’s innovative technology enables healthcare organizations of any size throughout the world to enhance care quality, workflow efficiencies and regulatory compliance.

Quippe helps healthcare organizations to optimize their existing electronic medical records (EMR) and provide better information for clinicians, while also improving clinical documentation and increasing clinician productivity. Leading hospitals and health systems such as Phoenix Children’s Hospital, as well as over 100,000 users/day, rely on Medicomp’s clinician-designed technology to improve the quality and efficiency of care delivery.

“Medicomp’s solutions enhance the usability of EMRs, which have long been a source of dissatisfaction for clinicians and the hospital administrators who field their complaints. Now, rather than replacing an entire EMR installation, healthcare organizations can make it better by providing the right information at the right time for clinicians,” said Jodi Amendola, CEO at Amendola. “We’re excited to partner with Medicomp to promote a technology that helps clinicians to deliver top-quality patient care because that’s what we believe healthcare is all about.”

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.

About Medicomp Systems

In 1978, Medicomp Systems pioneered its patented MEDCIN© Knowledge Engine, co-designed with physicians, to transform disorganized, complex arrays of medical information into structured, clinically relevant data at the point-of-care. Leveraging its flagship engine, Medicomp’s Quippe suite of solutions uniquely delivers longitudinal patient information within a problem-oriented clinical view, mirroring the way physicians think and work to drive optimal patient outcomes. Quippe also includes wizard-based documentation functionality, which integrates into existing clinical workflows and EHRs, enabling health systems to further enhance EHR usability. With Quippe, healthcare organizations of all sizes can satisfy quality measures and regulatory compliance, increasing physician productivity while effectively positioning themselves for future market demands. Today, leading hospitals and health systems such as Phoenix Children’s Hospital and over 100,000 users/day rely on Medicomp’s proven domain expertise and clinician-designed technology to improve the quality and efficiency of care delivery. For more information, please visit http://www.medicomp.com/.

Media Contact: Lisa Chernikoff | 734-678-5513 | lchernikoff@acmarketingpr.com

Healthcare IT Agency, Amendola Communications, Features Top Blogs of 2016

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Healthcare IT Agency, Amendola Communications, Features Top Blogs of 2016

Agency insiders share tips for getting noticed at HIMSS, securing coverage by the New York Times and more

SCOTTSDALE, Ariz., Jan. 3, 2017 Healthcare IT companies seeking strategic tips and advice for their 2017 public relations efforts can start by checking out a series of blog posts from Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency. In brief, here are Amendola’s top posts of 2016 covering a range of topics from how to land national press to leading your company out of a healthcare PR crisis.

“Be a Media Darling.” A media darling is someone who knows how to engage the media by delivering pithy sound bites that reporters love and audiences remember. Being engaging not only helps build your brand, it keeps you high on a reporter’s list of go-to sources as well. Here is an example of how being quotable got Amendola’s client, Chris Bowen, chief privacy and security officer at ClearDATA, mentioned in USA Today. In the article, It’s East vs West in Healthcare, Bowen said, “Sometimes it’s not as comfortable as you think, straddling a barbed-wire fence like that.” Here’s a tip: Before your next scheduled media interview, write down the key message you want to convey. Then go the extra step of formulating a sound bite.

“How to Get Your Startup Covered by The New York Times.” The Times coverage of healthcare IT seems to consist almost entirely of IBM Watson Health (it helps to be one of the world’s great brands) and of large health insurance and pharmaceutical companies. Conspicuously absent from their coverage is your average startup with a Series A round in the low 8-figures, and two or three marquis clients who may or may not be willing to talk to the press. The odds of such a company getting ink in the New York Times are slightly worse than the odds of being struck by lightning while speeding. And yet, sometimes, under the right circumstances and with the right preparation lightning does strike. Case in point: Amendola client Zipongo, a three-year-old San Francisco-based startup with about 50 employees, $10 million in funding, and one brilliant idea.

“Getting Noticed at HIMSS: Four Insider Tips from Industry Journalists.” With 125 credentialed press floating among a sea of 43,000-plus attendees and over 1,300 HIMSS exhibitors, rising above the noise takes hard work, tactical planning, and a little bit of luck to land the coverage your company desires. So how can you make the most out of your HIMSS investment and improve your chances of getting noticed among press, analysts, and ultimately, potential customers? We asked four respected healthcare IT journalists what advice they would give to attending vendors to maximize their efforts, remain relevant, and stand out among an overly “transformative,” “disruptive,” “innovative,” and “solution”-saturated HIMSS conference world.

“7 Factors for Finding Your Agency Soul Mate.” Selecting a PR agency is much like selecting a spouse. It’s an intimate relationship; we often talk with our own clients several times a day on the phone and email, so we know how important it is for agencies and their clients to “click.” As for finding this perfect PR match, it’s a lot like real life dating. With 25 years of experience running an agency, our founder and CEO Jodi Amendola has identified a foolproof vetting process with 7 key factors.

“What HIT Writing Needs is More Cowbell.” If the headline to this blog post made you smile, conjuring up visions of Will Farrell in a shirt two sizes too small and Christopher Walken being, well, Christopher Walken, it proved an important point: At the end of the day, clinicians and HIT leaders put their pants on one leg at a time just like everyone else. Even if they don’t make hit records once their pants are on. Yes, there is a time to be serious and straightforward, such as in a journal article or a white paper. But in many other materials, a reference to pop culture, common quotes or other more consumer-oriented areas can put just the right amount of cowbell into your message.

Vlog: “How to Handle a Media Crisis.” In this video blog listen to Marcia Rhodes, Regional Managing Director at Amendola Communications, explain why preparing a PR crisis plan is as important as having a fire escape route.

“The Rise of Sponsored Content Or Is It Content Marketing Or Is It Native Advertising?” These terms have some subtle and not-so-subtle distinctions they are anything but one and the same. It’s important to understand the difference to ensure digital marketing program execution follows your strategy.

Amendola’s blog posts cover all things public relations and marketing. A go-to source for communications professionals, the blog publishes on a weekly basis and features over a dozen authors who are subject matter experts in every aspect of publicizing and marketing healthcare technology companies.

Tweet this: #PR insiders share tips for getting noticed at #HIMSS, securing coverage by @nytimes and more http://bit.ly/2aLriaQ | #HIT @AmendolaComm

About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact:
Marcia Rhodes | 480.664.8412 ext. 15 | mrhodes@acmarketingpr.com