Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology, announced that HGS Colibrium Inc. has expanded its content and social media programs. The Atlanta-based company is a subsidiary of Hinduja Global Solutions (HGS), which is also an Amendola client public relations client.

Colibrium’s expanded partnership with Amendola was based in part by the creation of a significant internal feedback report. Amendola interviewed more than a dozen of the company’s employees and payer clients. The interviews covered the lifecycle of the Colibrium experience, including identifying health plans” pain points and business needs; the RFP process, demos, and tipping points; marketing and sales efforts; implementation, including transition from sales staff to stand-up; and, when available, metrics and return on investment. The information gleaned from the interviews informed the design of the company’s website and critical components of its marketing, branding, and communications strategy.

Amendola will continue to support that strategy with the ongoing development of case studies, infographics, white papers, press releases, eBlasts, social media as well as bylined articles and media interviews.

“We knew it was essential to retain a health IT-focused public relations firm to help us gain a share of voice in a very noisy marketplace,” said Mark Poling, CEO of Colibrium. “I know that Colibrium, our clients, and our thought leaders are well-represented in the marketplace with Amendola as an extension of our team. They will expertly showcase the tremendous value we bring to the health plan community.”

Colibrium’s Tuo platform solutions are designed to provide health plans with both turn-key and modular solutions, as well as market segmentation and comprehensive functionality across the entire health insurance enterprise.

HGS has also experienced tremendous success with Amendola, enjoying an aggressive earned media program that includes interviews with key thought leadership and bylines in critical healthcare payer publications. Amendola works closely with HGS social media and blogging team to coordinate publishing efforts, ensuring maximum exposure of HGS payer and provider services in the U.S healthcare market.

For example, Amendola authored a blog based on a byline the PR firm earned for the company, and it ranked among the most popular in blog’s history with nearly 1,000 views.

The AC team provides ongoing strategic counsel on market developments and messaging to support media relations, speaker and award initiatives, and support for HGS social media team.

“We value our partnership with Amendola,” said Andrew Kokes, Chief Marketing Officer for HGS. “Brands are built on what people are saying about you, not what you’re saying about yourself. The Amendola team has already elevated many of our key thought leaders through earned media placements, and have helped us foster critical relationships within the healthcare industry.”

Based in Lisle, IL, HGS is a global leader in business process management and provides end-to-end innovations for all facets of provider and payer lifecycle management. As a client partner of five of the top 10 U.S. healthcare payers, multi-state health systems, and large provider groups, HGS brings transformational care management to revenue cycle management, lifecycle management, claims benefits management, and medical cost management.

“Amendola Communications is a natural fit for innovative companies like HGS and Colibrium, and we are excited to tell their stories,” said Jodi Amendola, CEO of Amendola Communications. “Health insurance reform has been a game-changer in our industry, and our in-depth knowledge of the highly competitive payer marketplace will help position both companies for success now and in the future.”

View a video testimonial from HGS here: https://youtu.be/9zqs_kKIMVg.

About HGS

HGS is a leader in optimizing the customer experience and helping our clients to become more competitive. HGS provides a full suite of business process management services from marketing and digital enablement services, consumer interaction services to platform enabling back office business services. By applying analytics and interaction transformation design to deliver innovation and thought leadership, HGS increases revenue, improves operating efficiency and helps to retain valuable customers. HGS expertise spans the telecommunications and media, healthcare, insurance, banking, consumer electronics and technology, retail, consumer packaged goods industries, as well as the public sector. HGS operates on a global landscape with 29,000+ employees in 60 worldwide locations delivering localized solutions. HGS, part of the multi-billion dollar Hinduja Group, has over four decades of experience working with some of the world’s most recognized brands. For more information, please visit www.hgshealthcare.com.

About HGS Colibrium, Inc.
Founded in 2005, Colibrium, an HGS Company, delivers integrated software solutions designed specifically for the health insurance industry. Colibrium’s award-winning Tuo software empowers health plans with a best-in-class private exchange solution to enroll, engage, and retain members in individual, group and Medicare markets. Colibrium’s pre-configured Tuo 360, their CRM overlay built specifically for Salesforce and Dynamics platforms, enables health plans to gain a 360 degree view of their members to improve marketing effectiveness, customer service and member engagement. For the past two years, Colibrium has earned industry recognition including Microsoft Dynamics Partner of the Year for Health Plans and a recent listing in Hype Cycle for Healthcare Payers report from industry analyst Gartner. For more information about Colibrium or view recent case studies and client results visit www.colibrium.com.

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.

Media Contact: Â Matt Schlossberg | 630-935-9136 |mschlossberg@ACmarketingPR.com