Recondo Technology Selects Amendola to Drive Market Visibility

Amendola to boost awareness of Recondo Technology’s cloud-based revenue cycle solutions

Amendola Communications new business momentum continues to accelerate in 2015. The nationally recognized and award-winning public relations and marketing firm specializing in healthcare and health information technology (HIT) today announced it has been named the public relations agency of record for Recondo Technology. Amendola will support the Recondo brand across all communications channels from traditional PR including media relations, events, and thought leadership opportunities, to content marketing and social media.

Headquartered in Greenwood Village, Colo., Recondo’s breakthrough cloud computing solutions connect providers, payers and patients throughout the healthcare revenue cycle. Recondo Technology delivers cloud-based revenue cycle management software and services to healthcare providers on both the patient access front end through to claims processing and claims status on the back end, resulting in more timely and accurate payments. The company’s solutions help more than 900 hospitals and health systems to manage their revenue cycle to ensure proper payments and deliver operational efficiencies and cost savings.

Recondo will benefit from Amendola’s deep healthcare and healthcare IT industry knowledge and relationships and will provide a full range of PR services including messaging and positioning, strategic counsel, media and analyst relations, content development, and management and support for speaker and award opportunities.

“Healthcare patient access and payment processing is a staggering $480 billion annual expense in the U.S “said Jay Deady, CEO of Recondo. “It’s a complex system that is challenging for all involved. Our solutions can help providers reduce costs so they can redirect that money into delivering better care. I have worked with Amendola twice before at previous companies so I’ve seen firsthand how their creativity and knowledge of the market and media can help us broadcast our story. I’m excited to be working with them once again and I am confident that their results will be outstanding.”

“In the current healthcare environment, where providers are being squeezed from all sides, Recondo’s cloud-based no-touch technology streamlines patient access and relieves 90 percent of the burden of managing insurance claims in the back office, said Jodi Amendola, CEO of Amendola. Marrying our strong healthcare background with our media relations expertise, this new relationship with Recondo further strengthens our position as leaders in the healthcare IT industry. We are especially thrilled that Jay Deady hired us based on our past successes in working together, and I look forward to the opportunity to work with him and his team again.”

About Recondo Technology

Recondo’s cloud-based solutions deliver financial clarity to all participants within the healthcare revenue cycle. Named the No. 1 hottest company in healthcare by Modern Healthcare in 2013, Recondo empowers more than 900 hospitals with solutions that connect providers, payers and patients to ensure proper payments across the care continuum. The company’s software and expertise streamline operations and bring efficiencies and cost savings to patient access through to payment processing a continuum today where inaccuracy and inefficiencies currently cost U.S. healthcare a staggering $480 billion per year.

About Amendola Communications

Amendola Communications is a full-service, national public relations, social media and marketing communications firm serving the healthcare, healthcare IT, pharmaceutical, and high tech industries. AC’s award-winning PR pros combine creativity, a strategic approach and tactical excellence to implement targeted programs that contribute to clients bottom-line success. Their deep industry knowledge and long-standing media, blogger and analyst relationships enable them to position clients as thought leaders and differentiate them from the competition. For more information, visit www.acmarketingpr.com, follow us on Twitter, LinkedIn or Facebook.

Media Contact: Todd Stein Amendola Communications Ph: 916-346-4213 Email: tstein@acmarketingpr.com

Sentrian Selects Amendola Communications to Launch the World’s First Remote Patient Intelligence Company

Amendola Communications today announced it has been selected as the public relations agency of record for Sentrian, the Remote Patient Intelligenceâ company aspiring to eliminate all preventable hospitalization.

Sentrian, recognized by the START program as one of the world’s highestpotential and most disruptive technology companies, aspires to eliminate all preventable hospitalization by leveraging the revolution in remote biosensors and machine learning to detect patient deterioration early, before it becomes acute.

The award-winning Amendola team helped to formally launch Sentrian at Singularity University’s Exponential Medicine Conference in San Diego, Nov. 10, delivering significant positive media coverage of the launch in Healthcare IT News, Hospitals & Health Networks, MedCity News, and several other leading healthcare IT trade publications.

Sentrian chose to partner with Amendola Communications based on the agency’s deep experience in healthcare and HIT public relations and marketing. The agency will provide a full range of PR services including strategic counsel, media and analyst relations, content development, and management and support for speaker and award opportunities.

“We were attracted to Amendola Communications by the creative strengths and media savvy of their veteran team, whose collective experience representing startups and public companies is unmatched in the healthcare IT space,” said Dean Sawyer, Co-Founder and CEO of Sentrian. “In the short time we’ve worked together they have proven the value of their deep relationships with key media and demonstrated again and again their ability to work collaboratively in the highenergy do-or-die mode of a technology startup.”

In addition to Sawyer, who is a former senior executive of Allscripts and Physicians Interactive, Sentrian’s leadership team includes Chief Medical Scientist Martin Kohn, MD, MS, FACEP, previously Chief Medical Scientist for Care Delivery Systems in IBM Research.

Sentrian’s platform is currently being tested by large health insurance plans in controlled studies involving thousands of patients. The company expects to announce the results of those studies in 2015.

About Sentrian

Sentrian, the first Remote Patient Intelligence company, aspires to eliminate all preventable hospitalization by leveraging the revolution in remote biosensors and machine learning to detect patient deterioration early, before it becomes acute. Sentrian’s value proposition to healthcare organizations is to provide a cloud-based remote patient monitoring and analytics platform intended to dramatically reduce preventable hospital admissions, increase the efficiency and effectiveness of care teams and improve quality metrics such as HEDIS and Star ratings. The Sentrian platform is designed to seamlessly integrate with existing healthcare information systems and clinical workflows, facilitating adoption. Find us at www.sentrian.com, on Twitter and LinkedIn.

About Amendola Communications

Amendola Communications is a full-service, national public relations, social media and marketing communications firm serving the healthcare, healthcare IT, long-term care, pharmaceutical, and high tech industries. AC’s award-winning PR pros combine creativity, a strategic approach and tactical excellence to implement targeted programs that contribute to clients bottom-line success. Their deep industry knowledge and long-standing media, blogger and analyst relationships enable them to position clients as thought leaders and differentiate them from the competition. For more information, visit www.acmarketingpr.com, follow them on Twitter, LinkedIn or Facebook.

CONTACT: Marcia Rhodes Amendola Communications Ph: (480) 664-8412, ext. 15 Email: mrhodes@acmarketingpr.com