Central Logic Engages Amendola for Strategic PR and Marketing Strategy and Services

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Healthcare agency to build thought leadership and share of voice for transfer center solutions company

SCOTTSDALE, Ariz., March 19, 2019 Amendola, a nationally recognized, award-winning healthcare and technology public relations and marketing firm, announced today that Central Logic has engaged the agency to provide strategic PR and marketing communications services.

Central Logic, based in Salt Lake City, Utah, is a leader in transfer center technology solutions. Its data-driven transfer center platform ensures patients get access to the right care without delay.

Central Logic CEO Angie Franks noted that the company’s people and products are key to the success of the transfer centers it works with. “The Amendola team understands not only our communications objectives, but also our commitment to driving better clinical outcomes for patients and delivering a financial ROI for our clients. We’re excited to work with them to spread that message.”

“Central Logic has an experienced leadership team with both business acumen and a deep appreciation of the challenges that providers and referring physicians face, especially when it comes to timely, safe and efficient patient transfers,” said agency CEO Jodi Amendola. “Increasing their share of voice in healthcare through thought leadership, content development and media placements isn’t just a PR win for Central Logic, it’s a win for all of the hospital and health system leaders who can learn from them.”

Amendola will create a comprehensive media relations plan that will include securing media placements to showcase the results Central Logic’s partnerships drive. A multi-pronged communications approach will include press releases and media pitches, contributed content, speaking engagements and awards to position the team as subject matter experts and thought leaders. In addition, Amendola will assist with videos and marketing activities to help with lead generation and sales enablement.

About Central Logic

For health systems, managing patient transfers is a life-saving endeavor. Central Logic is a pioneer in the space and was founded solely to support this mission. Our flexible, purpose-built solutions provide superior real-time visibility and unmatched business intelligence to optimize the operations of health system patient flow command centers. Clients count on Central Logic to deliver strong growth, find new ways to improve patient outcomes and make their operations more effective, today and into the future. Based in Utah, Central Logic is an industry leader with a 96% customer retention rate working to get patients the right care, at the right place, without delay. For more information, visit www.centrallogic.com.

Media Contact:

Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com

Amendola Communications Adds Content Marketer and Healthcare IT Specialist as Senior Writer

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SCOTTSDALE, ARIZ. March 12, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that Louie Holwerk has joined the agency as Senior Writer. An award-winning healthcare IT writer and content marketer, Holwerk will create a wide variety of PR and marketing materials for the agency’s healthcare/healthcare IT clients.

Holwerk’s specializations include revenue cycle management (RCM), healthcare predictive analytics, and industry and regulatory trends through the lens of how they impact providers, patients, and communities. Prior to joining Amendola, he led the strategic messaging, PR writing, and content marketing efforts at ZirMed, which subsequently merged with Navicure to form Waystar.

In addition to his healthcare IT experience, Holwerk held key communications roles at Groupon during its meteoric growth, and successfully steered strategic sales communications as the company shifted from an email- to a search-driven business. Most recently, he provided consulting services to early-stage startups as well as industrial manufacturing and specialty RCM firms. He began his career as a freelance writing and visual arts professional.

Agency CEO Jodi Amendola said: “Louie’s strong background in content marketing is the perfect complement to his health IT knowledgebase. Increasingly, our clients look to us to assist them in optimizing their content performance and marketing funnel while also conducting strategic, impactful PR activities. We’re excited to have him on board as part of the A-Team.”

“Having worked with Amendola on the client side, I’m thrilled to be joining a team of world-class marketing and PR professionals,” Holwerk said. “I’m also looking forward to working with Amendola’s clients they’re changing the game in healthcare, and contributing to their storytelling and content-marketing efforts is a true honor.”

Holwerk holds a B.S. in Journalism from the University of Wisconsin-Madison, where he also earned certificates in Folklore and Creative Writing. He holds an MFA in Writing from the School of the Art Institute of Chicago.

Media Contact: Marcia Rhodes | 480.664.8412 x 15 | mrhodes@acmarketingpr.com