January 2019 | Amendola Communications

PR and marketing firm to help the organization communicate its goal of transforming the care delivery system

SCOTTSDALE, Ariz., January 29, 2019 Amendola, a nationally recognized, award-winning health care and technology public relations and marketing agency, is pleased to announce that it has partnered with Alliance for Better Health to provide PR and marketing services to the organization.

Amendola will help Alliance for Better Health develop its PR strategy and collaborate with the organization to develop an integrated, coordinated marketing plan.

“Alliance for Better Health’s mission, its innovative approach to building health equity, and its focus on addressing social determinants of health is admirable and inspirational. We expect to see great things from this organization in the coming years and we’re excited to help them get the word out about the amazing work they’re doing,” said CEO Jodi Amendola.

The New York-based Alliance for Better Health’s innovation program is providing more than $5 million to dozens of organizations in the Capital Region to demonstrate new concepts that are proactive in maximizing the health of individuals and, as a result, reducing the need for medical care and the financial burden of that care on individuals, business and taxpayers.

Alliance for Better Health CEO Jacob Reider, M.D., is passionate about addressing social determinants of health, but recognizes there’s still a lot of work to do to raise awareness of its benefits. “It’s so important, but many managed care organizations, community-based organizations and independent physicians struggle to effectively adopt best practices and coordinate services,” Reider said. “Engaging Amendola is just part of our commitment to helping organizations promote the health of people and communities.”

Amendola will be responsible for creating a comprehensive media relations plan that will include securing trade, national and local media placements to showcase the results CMOs, CBOs and IPAs have had when working with Alliance for Better Health. Press releases and contributed content will position the team as content experts and thought leaders and secure speaking opportunities and awards.

About Alliance for Better Health

Alliance for Better Health engages medical and social service providers in developing innovative solutions to promote the health of people and communities, with a goal of transforming the care delivery system into one that incentivizes health and prevention. Established in 2015 as a Performing Provider System in the New York State Delivery System Reform Incentive Payment program (DSRIP), Alliance partners with more than 2,000 providers and organizations across a six- county area in New York’s Tech Valley and Capital Region.

Branding and digital marketing specialist brings a strong health IT background to healthcare and technology PR and marketing agency

SCOTTSDALE, Ariz., Jan. 8, 2019 Amendola Communications, a nationally recognized, award-winning healthcare and technology public relations and marketing agency, today announced that Rachael Britnell has joined the agency as account director.

Britnell specializes in health IT brand marketing and creative and strategic campaign planning, management and implementation. Well-versed in content marketing, media relations and social media, Britnell is a perfect fit with Amendola’s emphasis on digital marketing and lead generation.

“What impressed us about Rachael was her strong ability to communicate our clients’ brand messages. She’s a pro at driving awareness,” said CEO Jodi Amendola. “Like the rest of our team, she also has a strong background in and knowledge of the healthcare technology industry.”

Britnell most recently served as marketing leader at Strata Decision Technology, which develops software tools and decision-making processes for senior financial and operational decision-makers in the healthcare industry. At Strata, Britnell developed and drove the company’s marketing strategy and oversaw the management of marketing programs and campaigns tied to generating brand awareness.

“Amendola’s increasing emphasis on an integrated marketing approach and the opportunity to position clients as thought leaders through creative storytelling truly excites me,” Britnell said. “The healthcare industry is changing so fast, and Amendola’s elite client base has a passion for the innovation that’s driving that change.”

Britnell earned her undergraduate degree in marketing and advertising at Eastern Illinois University in Charleston, Illinois, and holds a master’s degree in integrated marketing communications from Roosevelt University in Chicago.

Media Contact: Marcia Rhodes | 480.664.8412 x 15 | mrhodes@acmarketingpr.com

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