CAREMINDr Engages Amendola Communications for Public Relations, Marketing and Content Development

SCOTTSDALE, Ariz., October 30, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that it has been selected as the PR and marketing agency of record for CAREMINDr, a Silicon Valley-based mobile-enabled remote patient monitoring (mRPM) solution.

Amendola is leveraging a broad range of PR, marketing and content services to promote CAREMINDr’s innovative automated, turnkey mRPM solution to Medicare Advantage plans and other health plans and managed care organizations, physicians’ practices, employer groups and health systems. The CAREMINDr-Amendola collaboration is already shining a light on CAREMINDr’s thought leadership and innovation in the space, including published and accepted articles in leading media outlets such as Medical Economics, Healthcare IT News, Managed Healthcare Executive and AMGA’s Group Practice Journal.

Founded in 2017, CAREMINDr allows providers to efficiently monitor and “check in” with patients between appointments through automated, scheduled, condition-specific and clinically relevant patient-reported data capture. Consistent mobile communication, actionable insights and timely interventions enable providers to boost patient engagement to improve chronic care management, care transitions and outcomes. CAREMINDr offers health plans, health systems, physician groups and other organizations focused on population health management the tools needed to empower providers in achieving the Institute for Healthcare Improvement’s Triple Aim of lower costs, healthier populations and more satisfied patients.

“We knew we needed an experienced PR and marketing partner to tell CAREMINDr’s story about how we’re helping providers and payers improve patient engagement and outcomes while lowering healthcare costs,” said Harry Soza, CEO of CAREMINDr. “When I thought about the best agency I had worked with, Jodi Amendola and her team came to mind immediately. We chose Amendola because they have the healthcare industry expertise, media relationships and marketing strategies that will enable more health plans, health systems and medical practices to learn more about CAREMINDr and how we can optimize outcomes for their patients or members.”

Amendola is promoting CAREMINDr through numerous PR, marketing and content marketing programs, supported by Amendola’s top-tier media research and relations. The agency is working with CAREMINDr to increase brand awareness and thought leadership by communicating its core value proposition to target audiences, drawing on Amendola’s deep industry knowledge and significant media relationships in health IT. Amendola is also delivering a wide range of content demonstrating the thought leadership and expertise of CAREMINDr’s leaders, all of whom are leaders and innovators in various fields of healthcare, health insurance and population health management.

“CAREMINDr’s CEO Harry Soza is a serial healthcare tech entrepreneur who brings innovation and creativity to every project he touches; I’m so thrilled to be working with him again,” said Jodi Amendola, CEO of Amendola Communications. “The vast majority of Americans are active users of smartphones and other mobile devices, so CAREMINDr’s convenient, efficient and clinically relevant mRPM solution is a smart and timely way for providers and health plans to engage patients to take ownership of their own health for better outcomes and lower costs.”

About CAREMINDr

CAREMINDr, a Silicon Valley company, is led by a team of experienced healthcare executives, technology experts and leading physicians that deliver proven technology solutions to healthcare organizations nationwide. CAREMINDr leverages the power of mobile-enabled remote patient monitoring (mRPM) to bridge the gap between physician appointments for stronger patient engagement and more efficient population health management. The automated, turnkey solution enables physicians to effortlessly “check in” on patients between visits. Patients conveniently and efficiently provide biometric, objective and subjective data. This approach monitors health status and social determinants, on a condition-dependent, clinically relevant schedule. The mRPM approach enables physicians to reduce ED visits and unnecessary hospital admissions and readmissions, while improving patient engagement, outcomes and satisfaction. Find out more at www.caremindr.com

Media Contact:
Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketingpr.com

Jodi Amendola, a PR News ‘Top Women in PR’ Honoree, Appointed to Board of Help In Healing Home Foundation

Award-winning Amendola Communications CEO will take a lead role in driving not-for-profit foundation’s marketing, public relations, and social media efforts

SCOTTSDALE, Ariz., October 23, 2018 – Amendola Communications further cemented its reputation as one of the leading public relations, marketing communications, social media and content marketing agencies specializing in healthcare and healthcare IT (HIT) with a focus on giving back with today’s announcement that its CEO Jodi Amendola has been unanimously appointed to the Board of the Help In Healing Home Foundation.

In addition to her personal involvement with the Foundation, which offers low-cost lodging and care to patients (and their caregivers) recovering from major surgeries and transplants as well as those undergoing long-term cancer treatment, Jodi will leverage her team of PR and marketing experts to help execute programs for the Foundation.

Jodi Amendola

Jodi and her agency have won numerous awards, including PR News naming her to its ranking of Top Women in PR for 2017; Amendola Communications’ designation by PR Source Code as a “Best-of-the-Best” PR agency nationwide for several years; and the agency being named as a top Healthcare Agency in Ragan and PR Daily’s Ace Awards.

Jodi has delivered high-impact public relations and marketing campaigns for the healthcare and HIT industries for 30 years. She is an active member of the National Charity League and has served on numerous boards, including AzHIMSS, the Arizona Friends of Foster Children Foundation and the X2 Health network, a non-profit executive women’s health network, DARE NJ, and the Community Resource Council.

“I can honestly say that I have never seen a potential appointee generate so much enthusiastic support,” said Ron L. Jones, president and CEO of the Help In Healing Home Foundation. “Jodi brings an expertise that we have largely lacked up until now, so we look forward to learning from her and taking advantage of her experience and advice. She is also a thoughtful, caring person who brings a tremendous amount of energy into the room. We look forward to working closely with Jodi and her team.”

The Help In Healing Home Foundation is located in long-term leased facilities at the Village at Mayo Clinic, adjacent to the Mayo Clinic Hospital in Phoenix. The complex accommodates up to 84 patients and caregivers in 4,900-square-foot Southwestern-style “casitas” that include amenities such as six private bedrooms and bathrooms, a living room, conversation pit, dining room, full kitchen, library, and laundry room. Despite the quality of its offerings, the Foundation only charges $45 per night—far less than even a budget-priced hotel would charge—while offering access to world-class facilities, clinicians and staff. Most of its residents come from the Southwestern United States, although the Foundation accepts patients from all across the world.

“The Help In Healing Home Foundation does tremendous work in treating not just the bodies, but the spirits, of patients who face long, difficult recoveries from life-altering procedures,” Jodi said. “Most are extra vulnerable to illnesses, so they need to stay in a protected environment. The Foundation helps take isolation and loneliness out of that situation by creating a community that lets patients share experiences and interact with others in similar circumstances while still protecting their health.”

Jodi became aware of the Foundation last year when she and her daughter volunteered there for a National Charity League event. “We had an amazing experience and I am proud to serve as a Board member for such a great organization,” Jodi said. “I look forward to helping them further their mission.”

As a 501(c)3 not-for-profit, the Foundation depends on the generous support of private donors to continue its mission. Jodi and her team will develop a marketing plan to help make potential donors aware of the great work the Help In Healing Home Foundation is doing and to drive the communications to help the organization meet and exceed its fundraising goals.

As CEO of one of the largest PR agencies based in the Phoenix area, Jodi was asked to join the Board both as a result of her passion for developing award-winning marketing and publication relations programs for healthcare and HIT, and for her demonstrated commitment to giving back.

She recently served as a judge for the Healthcare Marketing IMPACT Awards sponsored by Advertising Age and Modern Healthcare. Locally in the Phoenix/Scottsdale area, she participated in a PERCH panel on go-to-market strategy and sales for hospitals and health systems targeted at health tech start-ups. She also was the featured speaker at a National Charity League spring kick-off meeting, where she shared her entrepreneurial experiences with middle school and high school girls.

About the Help In Healing Home Foundation

The Help In Healing Home Foundation at the Village at Mayo Clinic enables patients recovering from life-altering procedures such as organ, bone marrow, and stem cell transplants as well as cancer patients to enhance their healing process in a secure, warm, and compassionate environment. Its series of 4,900-square-foot Southwestern-style “casitas” can house up to 84 patients and their caregivers while offering a home-like environment that includes individual bedrooms and bathrooms, a living room, kitchen, dining room, library, and conversation pit. As an independent, 501(c)3 not-for-profit organization, the Help In Healing Home relies on private donors to continue its mission. For more information or to make a donation, visit: www.helpinghealinghome.org.

Media Contact:
Tara Stultz
Amendola Communications
440.225.9595
tstultz@acmarketingpr.com

PeriGen Taps Amendola Communications for Fully Integrated Marketing Plan

SCOTTSDALE, Ariz., October 9, 2018 – Amendola Communications, a nationally recognized, award-winning healthcare and health IT public relations and marketing agency, is pleased to announce that PeriGen, an innovator of perinatal early warning systems, has engaged Amendola to develop and implement a fully integrated marketing and PR program. Based on a prior engagement, PeriGen is now looking to the firm to focus on thought leadership, content marketing, and lead generation and nurturing.

 

The United States currently has the worst maternal morbidity in the developed world (26.4 deaths per 100,000 live births), and studies have demonstrated that more than 50 percent of bad outcomes in childbirth are preventable. To address these preventable complications in both mothers and babies, PeriGen has developed artificial intelligence (AI)-powered solutions that automate the identification of early warning signs during labor, supporting clinicians with standardized analysis and timely alerting of troubling trends so that they can follow protocols in a more consistent and timely way.

 

Amendola will leverage a broad range of marketing, public relations and content strategies to promote PeriGen’s market-leading maternal and fetal surveillance systems. The content marketing will include bylined articles and website content and will highlight the thought leadership and subject matter expertise of PeriGen’s leadership and its clinical end users. This includes a recently published USA Today Letter to the Editor addressing maternal mortality.

 

“We are extremely glad to be working with Amendola Communications in a more expanded capacity,” said Matthew Sappern, CEO of PeriGen. “We feel that their public relations and marketing capabilities, specific to the health IT industry, are unparalleled. With their strategic guidance and personnel, we will greatly increase the awareness of PeriGen and what our solutions can do to lower negative outcomes during childbirth.”

 

PeriGen has developed PeriWatch™ Vigilance™, a new fetal and maternal early warning system (EWS) that automatically identifies patients whose conditions are worsening, facilitating more timely interventions. Able to work alongside existing perinatal systems, PeriWatch Vigilance is an early warning system that alerts care teams to clinical trends that may require intervention.

 

“PeriGen is a visionary company that gives clinicians the tools they need to improve—and even save—babies’ and moms’ lives,” said Jodi Amendola, CEO of Amendola Communications. “We will be leveraging our deep health IT and healthcare experience to spread the word about the important work that PeriGen is doing to combat complications during labor and delivery. Together, we will execute strategic marketing programs and develop content that will increase awareness among healthcare and insurance organizations of the strong clinical and financial outcomes that PeriGen’s solutions deliver.”

 

About PeriGen

PeriGen offers innovative perinatal software solutions that incorporate artificial intelligence (AI) to enhance clinical efficiency and standardization of care during childbirth. Led by skilled OB practitioners and IT visionaries, PeriGen has created the PeriWatch platform to provide consistent analysis and efficient display of complex data in real-time to promote better human recognition and communication about impending problems during labor. With PeriWatch clinicians can spend more time on direct patient care and less time on manual calculations and data manipulation. To learn more, visit www.perigen.com; follow us on TwitterLinkedInYouTube, and Facebook; or call 984.208.4250 or email.

 

Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com