iN2L Returns to Amendola Communications and Expands Public Relations and Content Program

SCOTTSDALE, Ariz. – Aug. 29, 2017 – Amendola Communications, an award-winning healthcare marketing and public relations agency, announced today that It’s Never 2 Late (iN2L), the leader in providing person-centered engagement, content and technology solutions for seniors, has selected Amendola Communications as its agency of record. Amendola will provide a range of public relations and content services that promote iN2L as a pioneer and innovator whose mission is to make life worth living for older adults by enabling them to connect, engage and enjoy life leveraging technology.

Previously, iN2L engaged Amendola to elevate its social media presence. The firm successfully executed a program that generated the following results for iN2L in the first six months: 28% new page likes on Facebook; 17% new Twitter followers and 30% new LinkedIn connections.

“I have always been impressed with the Amendola team’s in-depth knowledge of the healthcare IT, long-term care and resident/patient engagement space, as well as their strong commitment to results-oriented client service,” said Tom Bang, chief executive officer of iN2L. “They proactively hit the ground running with several earned article placements in tier one press, multiple media interviews, and strategic guidance from a team of six senior level executives. We’re delighted to be working with them again.”

iN2L works with over 2,000 senior living communities – including independent living, assisted living, nursing homes and adult day programs – in all 50 states and three countries. iN2L integrates the hardware, software and media with personalized educational and therapeutic content necessary to allow virtually any person with any interest in using a computer, regardless of background, physical or intellectual abilities, to do so pleasurably, engagingly and without frustration.

“A repeat client is a testament to the value we bring to our partnerships,” said Jodi Amendola, CEO of Amendola Communications. “We look forward to advancing iN2L’s mission in the marketplace and to working once again with industry leaders, Tom Bang and Jack York.”

Amendola Communications will provide public relations and marketing communications services, including social media programming, strategic counsel and media relations. The agency will also be responsible for delivering a range of content demonstrating the thought leadership and expertise of iN2L’s subject matter experts, including bylined articles, blog posts, press releases and other communication materials.

About It’s Never 2 Late
It’s Never 2 Late® (iN2L) develops digital engagement technology for senior living community residents, with over 2,500 installations in the United States and Canada. The company’s picture-based, touchscreen interface provides easy connectivity to the Internet, regardless of users’ physical and cognitive abilities. iN2L’s media library offers 4,000 social, educational, spiritual and gaming content options. For more information, visit www.in2l.com.

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

Media Contact:

Marcia Rhodes, Amendola Communications, 480.664.8412 ext. 15 / mrhodes@acmarketingpr.com

Amendola Communications Named a Finalist for PR News Platinum Award

Agency honored in Content Marketing category for its work on Health Catalyst success story program

SCOTTSDALE, Ariz., August 9, 2017—Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that it has been named a finalist for a PR News Platinum Award in the category of Content Marketing. This distinction is one of several awards the agency has earned in recent years for its ability to develop high-value content for health IT (HIT) organizations that speaks to market needs.

The agency’s entry, “He Said/She Said: Clients Create Credibility for the Health Catalyst Story,” focused on how Amendola Communications worked with client Health Catalyst to build a library of proof points to demonstrate how the client’s solutions resolved issues for other healthcare organizations. Client success stories are highly sought-after in any industry, but especially in healthcare where risk-averse organizations are reluctant to be early adopters of innovation. By developing an extensive library of in-depth success stories, Amendola Communications has been able to help Health Catalyst overcome objections and drive both leads and sales.

“We are thrilled to be named a finalist for a content marketing award beside such great brand names as Coca-Cola, PepsiCo, Southwest Airlines, and J&J,” said Jodi Amendola, CEO of Amendola Communications. “Both our team here and the team at Health Catalyst have put a tremendous amount of effort into making sure we had great success stories to tell and that they were told well. Most clients and agencies are happy if they can pull together three or four of these stories. To develop more than 100 of them since the beginning of 2016 is an amazing accomplishment, and one we are all justifiably proud of. Most important, however, is that the program is accomplishing Health Catalyst’s goal of being a catalyst for massive, sustained improvements in healthcare outcomes.”

The PR News Platinum Awards celebrate the ingenuity and leadership behind the year’s most outstanding communications initiatives. Platinum PR Award winners set industry benchmarks for excellence across all areas of PR. Winners and honorable mentions will be celebrated at an awards luncheon on Thursday, September 14, 2017 at the Grand Hyatt in New York City.

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