Amendola Communications Creates Brand Identity and Messaging for HealthTrio’s Smart Series

New brand articulates HealthTrio’s ability to transform how payers approach business technology

Amendola Communications, a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced today it spearheaded a branding and messaging initiative for HealthTrio, the innovator in integrated, cloud-based, business solutions for health plans.

Amendola developed branding and messaging for Smart Series – HealthTrio’s expanded Software-as-as-Service (SaaS) offering designed to help payers run their businesses more efficiently. In addition to company and solution messaging, Amendola delivered logos for Smart Series, marketing collateral and booth design to support the product’s launch at America’s Health Insurance Plans (AHIP) Institute 2015.

“The changing healthcare landscape requires that payers streamline operations and make unprecedented cuts to administrative costs,” said Dominic Wallen, President of HealthTrio. “It was imperative that we communicate clearly to payers how Smart Series addresses that need. Amendola was the right partner to help us articulate that message and create a strong brand identity for the new solution.”

Smart Series is an integrated series of plug-and-play modules for payers that streamline administrative workflow and automate businesses processes. Amendola’s creative team built an identity for the Smart Series brand as a whole as well as for each individual solution module. The brand framework will adapt easily to include new modules as HealthTrio’s solution portfolio expands.

“HealthTrio’s Smart Series represents an innovative, low-risk, SaaS approach that can transform how payers build their technology infrastructure,” said Jodi Amendola, CEO of Amendola Communications. “We are pleased to have played a part in bringing this exciting solution to market.”

About HealthTrio

HealthTrio helps health plans, third-party administrators and risk-sharing organizations like ACOs run their businesses more efficiently. The company’s cloud-based automation and integration platform, in conjunction with its pre-integrated solution modules, can serve as a complete technology solution or can complement and augment existing solutions. HealthTrio’s affordability, adaptability, plug-and-play simplicity, automated workflow and speed to value enable health plans and TPAs to make a smooth transition to a value-based industry. HealthTrio is committed to developing and integrating adaptable, ontarget technology solutions that support its customers’ current and long-term success. For more information, visit

About Amendola Communications

Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team”, visit, and follow Amendola on Twitter, LinkedIn and Facebook.

Media Contact: Jodi Amendola, CEO Amendola Communications 480.664-8412, ext. 11