Posts

Surgical Analytics Pioneer caresyntax, Inc., Selects Amendola Communications for Public Relations and Content Creation

SCOTTSDALE, Ariz., October 3, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today its selection as the agency of record for Boston-based caresyntax, Inc., which helps hospitals and ambulatory surgical centers identify and manage risk, automate workflows, enhance knowledge sharing and reduce surgical variability. Amendola shares caresyntax’s passion for improving the healthcare ecosystem to deliver quality improvements and favorable patient outcomes.

Caresyntax targets the more than 80 percent of clinical and operational data in surgery that exists outside of EHRs, produced by medical devices, people, sensors and checklists. By combining these procedural workflow data with clinical outcomes, healthcare providers can unlock crucial insights toward improving performance.

“Caresyntax is serious about significantly moving the needle to improve outcomes in the operating room, while also eliminating wasted capacity,” said caresyntax CEO Dennis Kogan. “We needed an agency that understands clinician pain points during this era of transition to value-based care. Amendola showed its readiness on Day One to help us refine our core messages, and get them out to potential customers and the wider provider community.”

Amendola will work with caresyntax to increase brand awareness and thought leadership by driving excitement for the value of its platform among surgeons, nurses, quality managers, and health organization leaders. Amendola with draw on its deep network of industry leaders and significant media relationships in healthcare IT. Amendola also will be responsible for delivering a range of content, demonstrating the thought leadership and expertise of caresyntax’s subject matter experts.

“Downtime in the operating room and clinical variability are key cost drivers for surgery departments, and caresyntax is at the forefront of tackling these issues by improving efficiency and clinician workflows,” said Jodi Amendola, CEO of Amendola Communications. “We look forward to elevating the caresyntax brand across the hospital and health system ecosystem, using our deep expertise in the healthcare IT space. Our proven track record will help accelerate progress towards caresyntax’s PR goals.”

About caresyntax

Caresyntax, a surgical analytics and integration services company with North American headquarters in Boston, helps hospitals and ambulatory surgical centers identify and manage risk, automate workflows, enhance knowledge sharing, and reduce surgical variability.

Converging IoT technology and surgical analytics, the caresyntax platform is used in nearly 6,000 operating rooms worldwide, transforming unstructured clinical and operational data into actionable, real-time insights. Clinical teams, as a result, enhance performance, control surgical variation and improve patient outcomes.

Partnering with GE, Medtronic and Siemens in the U.S., caresyntax is a sister company of Berlin-based S-CAPE GmbH, a global operating room integration specialist with 25 years of successful installations in Europe, the Middle East and Asia Pacific. For more information, visit www.caresyntax.com.

Media Contact: Jodi Amendola | jamendola@acmarketingpr.com |602-614-3182

Lumeris Selects Amendola Communications as Public Relations and Content Creation Partner

SCOTTSDALE, Ariz., September 12, 2017 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that Lumeris, a provider of strategic counsel and technology to health systems, hospitals and insurers, has selected Amendola to be a communications partner. Amendola will provide public relations and content creation services to advance the Lumeris brand among key stakeholders in the payer and provider communities.

“Our awarded-winning model to optimize the transition to value-based care is designed for both payers and providers. That’s why we chose an agency that truly has a 360-degree view of the healthcare ecosystem,” said Art Glasgow, president and COO of Lumeris. “The experienced team at Amendola shares our passion for delivering the Triple Aim Plus One and will help us to more widely communicate the important work that we’re doing with customers across the country.”

The Lumeris model of combining consulting services with health IT solutions helps healthcare organizations lower costs, improve outcomes, increase patient satisfaction and engage physicians achieving the goals of the Triple Aim Plus One.

“Lumeris does what few healthcare firms can do works effectively with both payers and providers to help all sides benefit from new risk-sharing contracts,” said Jodi Amendola, CEO of Amendola Communications. “We are excited to introduce this unique perspective to our wide network of media contacts. Our proven track record in promoting healthcare IT companies will help to elevate the Lumeris thought leaders profiles among journalists, prospective clients and the healthcare community at large.”

The agency will work to increase the Lumeris brand identity and spur recognition of Lumeris as a go-to partner for payers and providers seeking strategic counsel and technology to guide their journey from volume to value-based care. Under the partnership agreement, Amendola will be responsible for delivering content demonstrating the thought leadership and expertise of Lumeris subject matter experts including bylined articles, case studies and other materials.

ABOUT LUMERIS

Lumeris brings common sense to healthcare. We provide strategic advising and technology to help providers and payers get back to the way healthcare should be and share in the rewards. We guide health systems and providers through seamless transitions from volume to value, enabling them to deliver improved and more affordable care across populations with better outcomes. And, we work collaboratively with payers to align contracts and engage physicians in programs that drive high-quality, cost-effective care with satisfied consumers and engaged physicians. An industry recognized leader, Lumeris was awarded 2017 Best in KLAS for value-based care managed services for helping clients deliver improved clinical and financial outcomes. This was the second year we received this distinguished award. For the past six years, Essence Healthcare, Lumeris premier client with more than 63,000 members in Missouri and Illinois, has received 4.5 to 5 Stars from the Centers for Medicare and Medicaid Services. We enjoy working with all of our clients, delivering these same results, and aligning our proven multi-payer, multi-population model with their value-based care vision.

Media Contact: Lisa Chernikoff | 734.678.5513 | lchernikoff@acmarketingpr.com

Amendola Communications Expands East Coast Presence with Seasoned Senior Executives

Heather Caouette of eClinicalWorks and Julie Donnelly of Boston Business Journal to lead key client Healthcare IT initiatives

SCOTTSDALE, Ariz., Oct. 19, 2016 Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT public relations and marketing agency, announced today that it is expanding its operations to Boston to better serve its growing roster of East Coast clients. The Arizona-based company, with staff in Silicon Valley and in Chicago, is pleased to establish a presence in the key healthcare and health IT hub of Boston.

Boston operations will be led by Director of Marketing and Public Relations Heather Caouette, an accomplished public relations leader who most recently spent 10 years with the Westborough, MA-based electronic health records vendor eClinicalWorks. While at eClinicalWorks, Caouette was responsible for the development and execution of the company’s global PR and marketing activities, which helped grow the company from 250 to 5,000 employees and included marketing, PR, events, social media, digital marketing, branding and messaging. She also assisted a variety of technology innovators, from start-ups to industry leaders, in meeting their public relations goals while with Schwartz Communications. Her work has received multiple Publicity Club of New England’s Bell Ringer Awards and she has been recognized as one of PRSourceCode’s ‘Top Tech Communicators.’ Caouette holds a Bachelor of Science in Communication from Boston University and an M.B.A. in Finance from Bentley University. At Amendola, she manages key client accounts, constructing and executing integrated marketing and public relations campaigns that align with key business objectives.

Caouette is joined by Senior Writer Julie Donnelly, an award-winning former journalist who spent more than five years as the healthcare reporter for the Boston Business Journal. She has won an Edward R. Murrow Award and has been honored by the Associated Press, the Society of Professional Journalists and the Association of Capitol Reporters and Editors. Donnelly holds a B.A. in Political Science from Macalester College and an M.A. in International Journalism from City University in London, U.K. She currently provides custom content to healthcare and HIT clients including blogs, contributed articles, white papers, website copy, news releases and executive speeches.

“Boston is, without a doubt, one of the most important healthcare clusters in the country, so we need to be here,” said Jodi Amendola, CEO and founder. “As we build our roster of clients along the East Coast, we’re pleased to offer PR and content marketing pros that can quickly respond to client needs across all U.S. time zones.”

 

To download a headshot of Heather Caouette, click here:

https://www.flickr.com/photos/36981810@N07/30327996951/in/dateposted-public/

 

To download a headshot of Julie Donnelly, click here:

https://www.flickr.com/photos/36981810@N07/29782681444/in/dateposted-public/

 

About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation four times by PRSourceCode, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and HIT industries. Amendola’s seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry’s “A Team,” visit www.acmarketingpr.com, and follow Amendola on Twitter and LinkedIn.

 

Media Contact: Jodi Amendola | (480) 664-8412 ext. 11