Productive Client-PR Agency Collaboration

One of the most important contributors to productivity is outstanding collaboration between business partners. In this brief (3:24) video, Amendola Communications Senior Account Director Philip Anast shares some tips he learned from the book Smarter, Faster, Better that explain how PR agencies and the client teams they work with can create a more collaborative relationship.

Philip Anast
Senior Account Director
Philip has been building, managing and executing PR programs for technology providers since 1995. Using the power of storytelling and influencer relations, he has launched new companies, brands and products, resulting in market penetration, market share growth and corporate acquisition for such clients as HP, Language Analysis Systems, Motorola and PricewaterhouseCoopers.

Prior to joining Amendola Communications, Philip worked at Chicago-based PR firm Tech Image, serving in various roles over his 15-year tenure, including managing client programs, providing strategic counsel, pitching new business, growing client relationships, teaching best practices and managing finances. During that time, he served several clients targeting the healthcare/HIT sector, including NEC Display Solutions, IBS (now Iptor Supply Chain Systems) and Cleo. Philip also has worked in the technology practices of Hill and Knowlton and Porter Novelli. He began his PR career at U.S. Robotics and 3Com. Philip holds bachelor’s and master’s degrees in journalism from Northwestern University.
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