You’ve heard it before but it bears repeating. Public relations is all about relationships. To succeed, you need a team that has dedicated years
to building the abiding relationships that drive coverage. (They wouldn’t call it “earned coverage” if it was easy.) The Amendola team has cultivated relationships with all the top journalists, bloggers, influencers and publishers whose attention you crave.
More a science than an art, successful public relations programs all share three key ingredients: integrated communications; creative and proactive outreach with targeted pitching; and — yes, we’ll say it again — long-standing industry relationships to leverage.
Integrated Communications Strategies
The first step is to understand who you are, where you’ve been and where you want to go. We meet with your executive team and dedicated agency contacts for a comprehensive due diligence session on your messaging, corporate identity, past public relations initiatives and strategic business goals. Then we construct strategies to create market opportunities and produce successful PR campaigns that support new product launches, market expansion and strategic acquisitions.