"We create market leaders."

SHEA COMMERCIAL

Overview: One-Man Show Becomes Nationwide Leader

In 1998, Jim Riggs launched Shea Commercial to address the needs of small and medium-sized businesses that wanted to reap the benefits of owning their own offices instead of paying rent each month. Riggs developed the concept of office condos, fulfilling an untapped market niche. His business grew rapidly but Riggs, a true visionary, realized that beyond an innovative concept, his company needed brand recognition, ongoing market presence and positioning assistance as the company entered new markets.

To achieve his vision, Riggs partnered with Amendola Communications to map out a strategic and tactical plan for marketing communications.

The Process

Amendola Communications immediately created an integrated marketing communications, advertising and PR campaign to position the company as the nation’s leading provider of office condos.

Amendola Communications aggressively secured media coverage in the Phoenix market and in Dallas and Las Vegas markets when Shea expanded into those regions.

Local, regional and national campaign components include:

Proactive media relations and interviews on a regular basis,
Frequent press releases disseminated locally and nationally designed to maintain the company’s top of mind visibility,
By-lined articles and columns strategically placed in national and local venues to create buzz and position Shea executives as leaders in their space,
Targeted advertising campaigns in three cities to market new Shea development projects,
Proactively identify national and local award opportunities and promote company wins, and
Corporate branding and design of comprehensive collateral materials reflect Shea Commercial’s vision, as well as their past accomplishments and supports future growth objectives.

Results

Today Shea Commercial is touted as the nation’s leading developer of office condos, as well as one of the most prominent brokers of office condos and commercial real estate. Amendola Communications local and national media relationships guaranteed maximum print and online coverage for each Shea Commercial announcement. With this critical level of awareness achieved, Shea Commercial’s sales expanded exponentially and industry awards continue to accrue.

Relationships