"We create market leaders."

RxEOB

Overview: Launch into the Healthcare Payer Space

At Amendola Communications, we have extensive expertise in the healthcare sector including national and local media, industry and analyst contacts. Considering our credentials, it was no surprise that RxEOB, a provider of consumer-centric pharmacy benefits software, chose us to fulfill their marketing and public relations needs. RxEOB had previously worked with an agency that lacked specialization in the industry and focused solely on local media coverage—making us a welcomed change.

Our experienced public relations professionals immediately developed a strategic and tactical, national business-to-business program that launched awareness of RxEOB in the national healthcare payer marketplace.

Comprehensive PR Program

Our mission was to set RxEOB apart from the competition by creating a sound brand identity and generating ongoing coverage for the company in the national healthcare and e-healthcare media. Amendola Communications’ comprehensive PR program provided the perfect combination of press releases, media interviews, by-lined articles and case studies to clearly position RxEOB as the leader in its growing market niche. Their coverage continues to include strategic partnerships, product upgrades and introductions, case studies, trend analysis studies, as well as the benefits of consumer-directed care initiatives.

Results

  • Generated extensive ongoing media coverage in target e-healthcare and healthcare payer markets.

  • Positioned RxEOB as recognized industry innovator in consumer-centric pharmacy benefit solutions.

  • Established RxEOB’s CEO as an industry thought-leader, who was recently featured in as a “Managed Care Innovator” in Managed Healthcare Executive.

  • Created interest in the company from potential clients and strategic partners.

  • Accelerated the sales cycle.

Relationships

Thanks to the hard work of Amendola Communications, RxEOB has been exposed to several potential business opportunities through strategic business relationship discussions with synergistic healthcare companies. We are proud to have formed a true and lasting partnership based on mutual trust and respect. We look forward to playing an active role in RxEOB’s continued growth and success.

Case Studies