Lisa Chernikoff has over a decade of experience in marketing and public relations. She began her career at the University of Michigan Health System where she worked closely with communications leaders and subject matter experts to write press releases on hospital news and industry hot topics. After spending a short time in consumer PR, Lisa returned to her healthcare roots, spending 4 years at the American Health Information Management Association (AHIMA). At AHIMA, she drove communication strategy for certification initiatives like the association's clinical documentation improvement credential. She also led new initiatives to engage student members, including a career prep webinar series and a ground-breaking healthcare IT career map to advance the HIM profession.

Then, as the marketing leader at Strata Decision Technology, a Chicago-based healthcare IT company, Lisa collaborated with the executive team to support the company's rapid growth with a strong integrated marketing and communications plan. Most recently, at Procured Health, a Chicago-based startup, she launched a content marketing and media relations program to emphasize the company's thought leadership. At Procured Health, Lisa also launched a new executive webinar series and secured countless speaking engagements to increase brand awareness. Lisa has a bachelor's degree in communications studies from the University of Michigan in Ann Arbor.