Julie Donnelly | Amendola Communications

About Julie Donnelly

Julie Donnelly is an award-winning former journalist with 15 years' experience reporting for radio, TV, print and online outlets. Her work has aired on NPR, PBS, BBC, South African Broadcasting Corp., Channel New Asia and Australian Independent Radio. From 2008 to 2014, she covered the pharmaceutical, biotechnology, medical device, HIT, hospital and healthcare payer industries for the Boston Business Journal. Donnelly provides custom content to healthcare and HIT clients including blogs, contributed articles, white papers, website copy, news releases and executive speeches.

A one-time Associated Press Rookie of the Year, Julie has won an Edward R. Murrow Award for radio writing and has been honored by the Society of Professional Journalists and the Association of Capitol Reporters and Editors. Since leaving journalism, Julie has become a sought-after content contributor to both industry publications and to healthcare/ HIT companies. Julie brings a 360-degree perspective to healthcare and HIT clients, with a keen understanding of the economic and regulatory forces shaping the healthcare landscape today. Donnelly holds a B.A. in Political Science from Macalester College and an M.A. in International Journalism from City University in London, U.K.

Entries by Julie Donnelly

6 Pitfalls of Email Pitching

December 20, 2017 /0 Comments/in Blog /by Julie Donnelly

Clients often wonder how a PR agency can get reporters to read email pitches. It’s basically a combination of art, science, and alchemy definitely not for the faint of heart. When I was the healthcare reporter for the Boston Business journal, I got an average of 300-400 emails per day. In the run up to […]

3 Ways Healthcare Companies Can Lead with Empathy

October 25, 2017 /0 Comments/in Blog /by Julie Donnelly

There is a persistent stereotype of public relations professionals as “spin doctors.” We’re hired guns aiming to put lipstick on a pig, pull the wool over someone’s eyes, or <insert any other cliched maxim here>. The last thing we would do is tell clients to lead with empathy, telling honest stories from the heart. In […]

Your Brand: What Healthcare Can Learn from Disney and Keen Shoes

July 19, 2017 /0 Comments/in Blog /by Julie Donnelly

It takes years to build brand equity, and just an instant to tarnish it. The best brands know the brand must drive every interaction with stakeholders, including investors, the media and the public. Failing to “lead with the brand” may result in lost opportunities to create loyal ambassadors. One crucial make-or-break moment for many brands […]

What the Princess Bride Can Teach Republicans About Health Reform PR

April 26, 2017 /0 Comments/in Blog /by Julie Donnelly

Dear Republicans, welcome to the Health Reform PR Fire Swamp (HRPRFS)! Like the Fire Swamp from the Princess Bride, the HRPRFS features several obstacles that did tremendous damage to the Affordable Care Act. As Republicans are hurtling forward with their ACA replacement bill, now called the American Health Care Act, it’s time to reflect on […]

5 Keys to Building a Brand

December 21, 2016 /0 Comments/in Blog /by Julie Donnelly

Clients have high hopes when they first engage a public relations firm. Building a brand will mean interviews with the Wall Street Journal! Blogs that go viral on Facebook and Twitter! Appearances on CNN! And well they should. After all, clients are paying good money for marketing and PR services, and they should get results. […]

8 Tips to Become a Candid CEO

August 31, 2016 /0 Comments/in Blog /by Julie Donnelly

We recently wrote about PR tips from the Donald, whose strategy continues to be, it seems, any PR is good PR. It baffles many media watchers how Trump can continue to enjoy broad public appeal even when many of his statements turn out to be less than 100 percent truthful. One of Trump’s secrets is […]