Agency honored in Content Marketing category for its work on Health Catalyst success story program
SCOTTSDALE, Ariz., August 9, 2017—Amendola Communications, a nationally recognized, award-winning healthcare and healthcare technology public relations and marketing agency, announced today that it has been named a finalist for a PR News Platinum Award in the category of Content Marketing. This distinction is one of several awards the agency has earned in recent years for its ability to develop high-value content for health IT (HIT) organizations that speaks to market needs.
The agency’s entry, “He Said/She Said: Clients Create Credibility for the Health Catalyst Story,” focused on how Amendola Communications worked with client Health Catalyst to build a library of proof points to demonstrate how the client’s solutions resolved issues for other healthcare organizations. Client success stories are highly sought-after in any industry, but especially in healthcare where risk-averse organizations are reluctant to be early adopters of innovation. By developing an extensive library of in-depth success stories, Amendola Communications has been able to help Health Catalyst overcome objections and drive both leads and sales.
“We are thrilled to be named a finalist for a content marketing award beside such great brand names as Coca-Cola, PepsiCo, Southwest Airlines, and J&J,” said Jodi Amendola, CEO of Amendola Communications. “Both our team here and the team at Health Catalyst have put a tremendous amount of effort into making sure we had great success stories to tell and that they were told well. Most clients and agencies are happy if they can pull together three or four of these stories. To develop more than 100 of them since the beginning of 2016 is an amazing accomplishment, and one we are all justifiably proud of. Most important, however, is that the program is accomplishing Health Catalyst’s goal of being a catalyst for massive, sustained improvements in healthcare outcomes.”
The PR News Platinum Awards celebrate the ingenuity and leadership behind the year’s most outstanding communications initiatives. Platinum PR Award winners set industry benchmarks for excellence across all areas of PR. Winners and honorable mentions will be celebrated at an awards luncheon on Thursday, September 14, 2017 at the Grand Hyatt in New York City.